If you are a marketer too, you know that it has always been a challenge for us to rise above the competition or industry’s noise and succeed. Having a decent product or service isn’t enough to keep us on top of the game and lead the market. Why?
Because before executing a solid strategy, a lot of planning, research, and analysis is needed. Basically, a lot of preparation is required.
Speaking of research and analysis, we can admit that these are the core steps of building an effective strategy. In order to follow these steps, a lot of information is needed. But we don’t have to worry because the Internet allows us to access it in no time.
Does that mean you have to spend hours looking for information sources and then manually extract the needed information? If you have the patience, sure. But there is a method by which you can access data from the online environment quickly, in large quantities, and incredibly reliable — web scraping.
The process of web data scraping is the key to obtaining all of the data you need in one go. Then all the data received will help you bring out the most relevant and remarkable insights that will nurture your marketing efforts.
Let’s find out how web scraping can help you boost your marketing activities!
1. Generate fresh ideas & level up your content marketing skills
Consumer behavior and trends must be identified and tracked in order to adjust strategic marketing activities and keep a business or brand consistent. As a result, trends scraping will help you identify different opportunities and generate content ideas for future projects or campaigns that will improve your marketing activities.
Moreover, even if you have a content strategy already planned, as a marketing professional, you should be actively “investigating”, no matter how prepared you are. Web scraping is an ace up the sleeve in this situation. It will still assist you in locating great opportunities.
Furthermore, it will allow you to see how others format their content. If their method is successful, why not be inspired by the good examples around you and apply the already acquired and proven knowledge in your projects?
Take articles as an example.
It is common knowledge that if a piece of content is published on the Internet, it develops a specific keyword authority that must be evaluated over time. Web scraping can reveal whether your content or that of your competitors is performing well or poorly. The information gathered will help you determine possible strategic directions, make progress, and learn from your own or others’ experiences.
2. Monitor and boost your social media efforts
Social media can be seen as a gold mine of possibilities. We might assume that social media’s true discovery starts with data extraction as we associate web scraping with it.
In this regard, we’re talking about trends. Using web scraping allows you to find posts to write before the next big thing happens, the newest and most talked-about subjects among various target audiences, and so on. But social media is not only about that.
In today’s world, people are becoming more obsessed with their social media presence. There are tweets and posts about peoples’ orders, stories about recommending brands to fans, or even shaming a brand for a bad experience.
Thus, customers write product reviews, providing suggestions, and asking questions. On the other hand, competitors are coming up with new and exciting material. Indeed, anything here is important and should be observed and analyzed, and used to your advantage. How can web scraping help in any way in this situation?
Scraping this data would allow you to see deeper into the facts and gain feedback on how good or meager your success is, allowing you to adjust your strategy and remain customer-focused. A deep analysis will completely transform the way you offer customer experience, for example, making it more customized and relevant.
How about ads?
Ads are everywhere, and many businesses, including the competitors, are taking advantage of them. As a result, web scraping can be used to keep track of the most popular ads they create. From here, the only thing you have to do is to filter your information and identify new trends, business campaigns, budgets, target audience insights, and much more. Remember to use your results to improve your own ads to reach a higher level of success.
3. Gather qualified leads the easy way
Data collection is the most common tool for lead generation. But lead generation has always been a time-consuming process. Contact information for prospects to whom you want to send marketing messages is spread around the Internet in the form of email addresses on blogs, social media, or business networking platforms.
All this data must be gathered in a reliable and up-to-date form in order to achieve the best performance. This is where web scraping comes into its own.
This technique supports companies in identifying websites with various links, submitting requests based on their needs, and extracting data into a particular file format, depending on their niche and industry. Web scraping makes obtaining all the valuable information much quicker and simpler.
4. Keep up with the competition
Competitor websites are knowledge gold mines. Keeping a vigilant watch on them all sounds exhausting to any person, mainly if you work in a fast-paced industry like e-commerce.
But, it is not always about reinventing the wheel when it comes to competition analysis or considering the whole landscape — simply knowing the techniques that have been tried, tested, and shown to work and taking measures to match or exceed them.
What is certain is that many competitors provide various services at different prices and with multiple approaches on the market. This is where web scraping software comes in handy. Imagine that you can generate a summary of knowledge on each of your competitors in record time after your data extraction. So, you can find anything about competitors’ functionality, costs, and landing pages, as well as their social media profiles or any other variables you want.
The most significant advantage is when you obtain all the needed data and have a meaningful overview of the entire market to spot the greatest opportunities.
5. Know your public more than better
You can’t just connect to consumers through your products and expect to have a successful marketing strategy. It is all about working on creating an emotional connection with people by being more understanding and considerate of their needs. All this translates into market segmentation and target group analysis, aspects that are often not developed deeply.
Web scraping is one method that can assist you in achieving the correct segmentation and targeting. You may decide to whom and when to market your products or services by collecting and analyzing datasets containing relevant details such as desires and needs.
Why not start and test some results to convince yourself? You can use a tool that offers a free plan. There are so many on the market for all types of users, whether or not they have coding knowledge. Get the most out of your marketing efforts and identify more specific audiences and target groups.
What are we left with after the storm?
Well, after a lot of advice and explanations, I hope you are convinced that web scraping is worth trying to give a boost to your marketing activities.
Don’t be shy to test or try it. You have nothing to lose. I am convinced that everywhere you will find many advantages and tips about web scraping, so if you want to find out more, here is a list that includes both advantages and disadvantages when it comes to web scraping. Be fully prepared!
If you are thinking of starting testing now, make sure you choose a tool that maximizes your efforts.
Want to discover more and take a look at a few data extraction products and see how they work? Then I’ve got just the article for you!